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This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.
- Format: Pocket/Paperback
- ISBN: 9781556481437
- Språk: Engelska
- Antal sidor: 288
- Utgivningsdatum: 1995-09-01
- Förlag: Jossey-Bass Inc.,U.S.