Public Relations In The Networked Publics 1

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Public Relations In The Networked Publics

Bayram O?Uz Aydin • Salih Gürbüz • Özlem Dugan

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284 sidor
2020

In terms of both public relations and advertising, organizations that use the opportunities of digital media might differentiate from others. This differentiation can provide advantages for organizations. However, there may be threats as well as the opportunities of the digital media. In this regard, it is tried to investigate how organizations benefit from digital media on the researches presented in this book.

Författare: Bayram O?Uz Aydin, Salih Gürbüz, Özlem Dugan
Format: Pocket/Paperback
ISBN: 9783631803998
Språk: Engelska
Antal sidor: 284
Utgivningsdatum: 2020-01-28
Förlag: Peter Lang AG