Realizing Digitization-Enabled Innovation
A Service Systems Perspective for Management
Häftad, Engelska, 2019
689 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.Stefan Michael Genennig explores digitization-enabled innovation with a service systems perspective. First, the author contributes to understanding the alterations in service systems brought about by digitization and the role of human agents. Based on this grounding, he develops a method for the integration of digital technologies for service innovation and designs a tool for the development of digitization-enabled value propositions. The findings provide valuable insights for managers aiming to integrate digital technologies for innovation, and add to service science.
Produktinformation
- Utgivningsdatum2019-12-11
- Mått148 x 210 x 16 mm
- Vikt361 g
- FormatHäftad
- SpråkEngelska
- SerieMarkt- und Unternehmensentwicklung Markets and Organisations
- Antal sidor241
- FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
- ISBN9783658287184