Kommande
Samhälle & debatt
Relationship-Oriented Sustainability Marketing
Guido Grunwald • Ali Kara • John E Spillan
Inbunden
3199:-
This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.
- Format: Inbunden
- ISBN: 9783031883484
- Språk: Engelska
- Antal sidor: 200
- Utgivningsdatum: 2025-05-23
- Förlag: Palgrave Macmillan