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bokomslag Relationship-Oriented Sustainability Marketing
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Relationship-Oriented Sustainability Marketing

Guido Grunwald Ali Kara John E Spillan

Inbunden

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  • 200 sidor
  • 2025
This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.
  • Författare: Guido Grunwald, Ali Kara, John E Spillan
  • Format: Inbunden
  • ISBN: 9783031883484
  • Språk: Engelska
  • Antal sidor: 200
  • Utgivningsdatum: 2025-05-23
  • Förlag: Palgrave Macmillan