Visualizing Marketing

From Abstract to Intuitive

Inbunden, Engelska, 2023

Av S. Umit Kucuk

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This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts.

Produktinformation

Utgivningsdatum2023-03-22
Mått148 x 210 x 22 mm
Vikt523 g
FormatInbunden
SpråkEngelska
SeriePalgrave Studies in Marketing, Organizations and Society
Antal sidor300
Upplaga2
FörlagSpringer International Publishing AG
ISBN9783031182143
OriginaltitelVisualizing Marketing

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S. Umit Kucuk has taught marketing, consumer behavior, marketing research and statistics courses at the University of Washington, Seattle University, Central Washington University, and Eastern Washington University, USA. He is published in the Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of International Consumer Marketing, Journal of Retailing and Consumer Services, Marketing Theory, Psychology and Marketing, and Technovation, among others. He is the author of the books Brand Hate and Consumer Voice, both published by Palgrave Macmillan.