bokomslag Research Methods and Data Analysis for Business Decisions
Data & IT

Research Methods and Data Analysis for Business Decisions

James E Sallis Geir Gripsrud Ulf Henning Olsson Ragnhild Silkoset

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  • 258 sidor
  • 2021
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
  • Författare: James E Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset
  • Format: Inbunden
  • ISBN: 9783030844202
  • Språk: Norska
  • Antal sidor: 258
  • Utgivningsdatum: 2021-10-31
  • Förlag: Springer Nature Switzerland AG