Research Methods and Techniques in Public Relations and Advertising 1

Samhälle & debatt

Research Methods and Techniques in Public Relations and Advertising

Bayram Aydin • Emine Sahin

Pocket

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224 sidor
2017

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

Författare: Bayram Aydin, Emine Sahin
Format: Pocket/Paperback
ISBN: 9783631718766
Språk: Engelska
Antal sidor: 224
Utgivningsdatum: 2017-05-24
Förlag: Peter Lang AG