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In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research. Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
- Format: Pocket/Paperback
- ISBN: 9789001807924
- Språk: Engelska
- Antal sidor: 576
- Utgivningsdatum: 2015-03-26
- Förlag: Wolters-Noordhoff B.V.