bokomslag Retail Marketing
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Retail Marketing

Frank Quix Van Der Kind Rob

Pocket

1729:-

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Andra format:

  • 576 sidor
  • 2015
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research. Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
  • Författare: Frank Quix, Van Der Kind Rob
  • Format: Pocket/Paperback
  • ISBN: 9789001807924
  • Språk: Engelska
  • Antal sidor: 576
  • Utgivningsdatum: 2015-03-26
  • Förlag: Wolters-Noordhoff B.V.