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This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
- Format: Inbunden
- ISBN: 9780230549210
- Språk: Engelska
- Antal sidor: 190
- Utgivningsdatum: 2008-01-01
- Förlag: Palgrave Macmillan