Skin Colour Politics

Whiteness and Beauty in India

Häftad, Engelska, 2022

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The global practice of skin bleaching is predominantly understood as an internalized legacy of colonialism and an embodiment of Western ideals of beauty. By mapping a whole geography of skin colours in India, this book shows how fair skin as a locally embedded beauty norm and whiteness as a global cultural imperative interrelate.

Produktinformation

Utgivningsdatum2022-02-15
Mått148 x 210 x 16 mm
Vikt361 g
FormatHäftad
SpråkEngelska
Antal sidor268
FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN9783662649213

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Kulturvetenskap inom Samhalle och politik

1 “In this Country, Beauty is defined by Fairness of Skin”.- 2 ‘Colourism’ in India within and beyond Colonialism Historically tracing Fair Skin as a locally embedded, yet transnational, colonially re-shaped and subversively contested signifier of social status and norm of beauty.- 3 Beauty as Project, Fairness as Product: ‘Skin Colour’ Management and Fairness Consumption in Post-colonial India.- 4 Shades of Fair, Shapes of Beauty, and Shifts of Status Narrating and Practising Skin Bleaching in Contemporary Delhi.- 5 Conclusion and Outlook