Social Marketing

Successful social marketing holds the power to change the world.Social Marketing: Behavior Change for Good, 7th Editionis the definitive guide for designingand implementing memorable social marketingcampaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketingplan and guides students through each stage of the process. The 7th Edition is packed with 12 new casesand dozens of new examples related to today's most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includessignificantly expanded coverage ofsocial media. Whether your students are on a mission to improve public health, protect the environment, or galvanizetheir community, they will find Social Marketing an invaluable resource.