Software Launch Principles for Founders and Execs

This essential guide is for software founders and executives seeking to successfully launch and scale their products using practical frameworks and psychological principles drawn from my work with 150+ startups worldwide and 10+ international enterprise-level software launches.

A critical challenge many founders face is knowing how to effectively take their product to market in a way that generates immediate traction while building the foundation for sustained, long-term growth. Poor launches often stem from misunderstanding the underlying psychology that drives market adoption and customer behavior.

This book combines time-tested launch principles with validated psychological insights to help you create powerful market positioning, develop compelling offers, and build robust revenue engines. From leveraging hard and soft trends to mastering the psychology of desire, you'll learn strategies that consistently deliver results in the real world.

Some of the practical skills you'll gain from this book are how to:

• Generate profitable opportunities using five proven ideation tools
• Create high-value product offers that stand out in the market
• Drive conversions using psychology-based storytelling frameworks
• Build multiple sustainable revenue engines for long-term growth
• Maximize customer lifetime value and revenue using the RFM model
• Drive sustainable growth using the AMC framework for active users, monetary value and costs