bokomslag Strategic Innovative Marketing and Tourism in the COVID-19 Era
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Strategic Innovative Marketing and Tourism in the COVID-19 Era

Androniki Kavoura Stephen J Havlovic Natalya Totskaya

Pocket

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  • 240 sidor
  • 2021
This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the worlds leading research labs. In addition, the book brings together work from academia and industry.
  • Författare: Androniki Kavoura, Stephen J Havlovic, Natalya Totskaya
  • Format: Pocket/Paperback
  • ISBN: 9783030661533
  • Språk: Engelska
  • Antal sidor: 240
  • Utgivningsdatum: 2021-02-16
  • Förlag: Springer Nature Switzerland AG