Strategic Marketing

Strategic marketing is the extended domain of marketing that deploys a mix of marketing and strategic approaches for the firm to achieve sustainable competitive advantage.

This book titled "Strategic Marketing: Cases and Concepts from the Indian Business" is a practical exposition of the domain of strategic marketing with practical case studies from the Indian business over the last few decades.

The book provides a fusion of academic frameworks and practical constructs, and sketches out multiple principles of strategic management that can be deployed in different industries. The book comprising, thirty chapters, is divided into four sections.

With its comprehensive and in-depth coverage, this book should be of interest to students, academicians, and professionals interested in strategy, marketing, and business growth.