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300 sidor
2016

Developing new products, services, systems and processes has become an imperative for any firm expecting to thrive in todays fast-paced and hyper-competitive environment. This volume integrates academic and practical insights to present fresh perspectives on new product development and innovation, showcasing lessons learned on the technological frontier. The first part emphasizes decision making. The second part focuses on technology evaluation, including cost-benefit analysis, material selection and scenarios. The third part features in-depth case studies to present innovation management tools, such as customer needs identification, technology standardization and risk management. The fourth part highlights important international trends, such as globalization and outsourcing. Finally the fifth part explores social and political aspects.

Författare: Tugrul U Daim, Ramin Neshati, Russell Watt, James Eastham
Format: Pocket/Paperback
ISBN: 9783319376073
Språk: Engelska
Antal sidor: 300
Utgivningsdatum: 2016-08-11
Förlag: Springer International Publishing AG