The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s

This book provides an in-depth history of three US-based communal societies that operated in the late 1960s and 1970sSoul City, Stelle and Twin Oakswith an emphasis on their financing, marketing, and entrepreneurship processes. These communities reflect the diversity of people who were dissatisfied with the direction in which American society was headingoften underpinned by concerns over racism, sexism, the environment, and capitalismand decided to take the radical step of joining a communal society. A moral economy approach offers a lens on how these communities were prevented from fully realizing their visions due to the confines of capitalism, as embedded in banking practices, zoning laws, and systemic racism.