The Cultural Dimension of Global Business

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.

The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.

Learning Goals

Upon completing this book readers will be able to:

• Understand the interaction between global business and culture
• Discuss comparative values and cultural differences
• Know the importance of understanding nonverbal communication patterns prevalent in the international business arena
• Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing

Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchlab (at no additional cost): ValuePack ISBN-10: 020589786X / ValuePack ISBN-13: 9780205897865.