bokomslag The Cultural Dimension of Global Business
Samhälle & debatt

The Cultural Dimension of Global Business

Gary Ferraro

Pocket

909:-

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  • 304 sidor
  • 2012

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.


The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.


Learning Goals
Upon completing this book readers will be able to:

  • Understand the interaction between global business and culture
  • Discuss comparative values and cultural differences
  • Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena
  • Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing
  • Identify strategies for coping with culture shock
  • Författare: Gary Ferraro
  • Format: Pocket/Paperback
  • ISBN: 9780205900725
  • Språk: Engelska
  • Antal sidor: 304
  • Utgivningsdatum: 2012-07-10
  • Förlag: Imprint Unknown