The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today

actionable advice for sales professionals and business owners for growing sales in todays increasingly virtual marketplace


Rapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in todays virtual marketplaceor risk quickly becoming irrelevant. They need to rethink their entire sales approachand digital selling handbook shows them how to do it.

This comprehensive guide builds readers understanding of customer psychology and buying behavior in the new digital-first world. It provides best practices for engaging customers using a variety of methods. Digital selling expert and founder of Sales Excellence, Inc., Bill Stinnett covers the entire sales and marketing process, showing how to: 

  Create a magnetic personal brand that attracts prospective customers
 Engage customers earlier in the buying process
  Develop an evergreen lead machine using strategies of world-class organizations
 Write articles, emails, and social media posts that trigger customer action
 Find and create new opportunities through outbound prospecting
  Turn customer conversations into sales opportunities and revenue

Finding and attracting new business will always be one of the most vital aspects of business success. In todays transformed world of selling, those with the smartest, more forward-looking strategies will be the ones to come out on top. The digital selling handbook provides everything you need keep ahead of the curve and in front of the competition.