Samhälle & debatt
The Dynamics of Advertising
Jackie Botterill • Iain MacRury • Barry Richards
Inbunden
1719:-
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- Pocket/Paperback 1099:-
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
- Format: Inbunden
- ISBN: 9789058230843
- Språk: Engelska
- Antal sidor: 300
- Utgivningsdatum: 2000-11-01
- Förlag: Routledge