The Kuaishou Way: Thirty Stories of How Lives Are Being Changed in the Short-Video Era

When everyone has a story to tell, the Kuaishou way provides technological expertise with equality and inclusion

from its launch in 2011 as a means to share animated images, kuaishou has become one of the worlds largest livestreaming platforms. every day, tens of millions of short videos are uploaded to the kuaishou app to be seen by more than 300 million viewers. but through all this explosive growth, one guiding principle has shaped kuaishous role as a pioneer in the global short-video industry: technology must be available for all, enabling every life to be seen.

rather than focusing on the latest hot topic or celebrity publicity stunt, kuaishou opens a window onto numerous unique lives, always striving to ensure equitable access to those who have been digitally underserved or neglected. and the dynamic community ecosystem that kuaishou has developed is exemplified by thirty stories, powerfully recounted in this book. from a tile salesman turned fruit farmer to a teacher of excel, from an octopus fisherman to a road roller manufacturer, and from mountain village craftsmen to a singer of folk opera, all are reaching their audience and, in many cases, achieving financial success by regular livestreaming through the kuaishou app.

THE KUAISHOU WAY reveals the secrets to the companys remarkable success:

• recognizing short video as the ideal medium to record and share ones life
• providing creators with sophisticated tools to optimize video quality
• encouraging authenticity in video content to build audience trust and loyalty
• developing secure state-of-the art ecommerce services that are made available to all users
• using cutting-edge AI technology to match viewers with content in a fair and equitable manner