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Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
- Format: Inbunden
- ISBN: 9780230001879
- Språk: Engelska
- Antal sidor: 241
- Utgivningsdatum: 2006-10-01
- Förlag: Palgrave Macmillan