769:-
Uppskattad leveranstid 10-16 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Andra format:
- Inbunden 769:-
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
- Format: Pocket/Paperback
- ISBN: 9781349280223
- Språk: Engelska
- Antal sidor: 241
- Utgivningsdatum: 2006-10-01
- Förlag: Palgrave Macmillan