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The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
- Format: Pocket/Paperback
- ISBN: 9781480894112
- Språk: Engelska
- Antal sidor: 174
- Utgivningsdatum: 2020-08-25
- Förlag: Archway Publishing