bokomslag The Next Cmo
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Andra format:

  • 254 sidor
  • 2021

The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.

  • Författare: Peter Mahoney, Scott Todaro, Dan Faulkner
  • Format: Pocket/Paperback
  • ISBN: 9781665711395
  • Språk: Engelska
  • Antal sidor: 254
  • Utgivningsdatum: 2021-09-09
  • Förlag: Archway Publishing