The Street-Smart Entrepreneur

If you're in business now... or have ever even thought about being in business, read this book! Starting with two thousand dollars and a gritty determination to succeed, Jay Goltz built his business the hard way...from the ground up. Early on, he realized that no amount of education could prepare him for the day-to-day rigors of building a business. So, he learned through experience. Today, thirty-five years later, Goltz operates the world's largest custom picture-framing facility... it is thirty times the size of the average framing shop. No waxing philosophical here. In The Street-Smart Entrepreneur, Goltz tells it like it is, offering real-life lessons that can help you suceed in the "in-your-face" world of business. Among the important topics Goltz covers: Savvy Marketing Analysis: Starting up without throwing upUnderstanding Cash Flow: How you can be swamped with business and still go brokeGrounding Your Business: Controlled growth or growth out of control?Hiring Smart: You're only as good as your worst employeeKnowing the Numbers: Good accounting won't make your business, but poor accounting can ruin it.Leveraging Assets: All your assets? No just the financial ones.Serving Customers: Is the customer always right?