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An introduction to the Tipping Point theory--first presented in a series of articles in The New Yorker--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.
- Format: Inbunden
- ISBN: 9780316316965
- Språk: Engelska
- Antal sidor: 279
- Utgivningsdatum: 2000-01-01
- Förlag: Little, Brown & Company