bokomslag Tobacco consumption and its role in the frame of the mega trend 'healthstyle'
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Tobacco consumption and its role in the frame of the mega trend 'healthstyle'

Vanessa Frank

Pocket

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  • 20 sidor
  • 2014
Seminar paper from the year 2013 in the subject Business economics - Miscellaneous, grade: 1,7, Zeppelin University Friedrichshafen, course: Master Seminar Strategic Change Management, language: English, abstract: This essay will take a look at the tobacco consumption in the frame of the megatrend healthstyle' and especially California's Project 99 Model', which has the potential of being a trendsetter for other regions trying to fight the high rate of smokers. The paper should be seen as a continuative thinking to the topic of general changes in tobacco industry.
  • Författare: Vanessa Frank
  • Format: Pocket/Paperback
  • ISBN: 9783656503972
  • Språk: Engelska
  • Antal sidor: 20
  • Utgivningsdatum: 2014-07-14
  • Förlag: Grin Verlag