639:-
Uppskattad leveranstid 5-10 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Andra format:
- Pocket/Paperback 439:-
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
- Format: Inbunden
- ISBN: 9780230368828
- Språk: Engelska
- Antal sidor: 184
- Utgivningsdatum: 2013-07-29
- Förlag: Palgrave Macmillan