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Understanding Companies and Markets

Bryan Lowes • Christopher Pass • Stuart Sanderson

Pocket

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324 sidor
1994

This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices. An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.

Författare: Bryan Lowes, Christopher Pass, Stuart Sanderson
Format: Pocket/Paperback
ISBN: 9780631190998
Språk: Engelska
Antal sidor: 324
Utgivningsdatum: 1994-07-01
Förlag: Wiley-Blackwell