Zero to One Hundred

Based on 20 years of sales experience, Built to Grow is the go-to-market field guide for startup founders. Startup founders often lament that theres no playbook for building and scaling a sales function. All too often, its an experimental, improvisational process, in which any wrong move can lead to wasted time and capital. But in her 20 years building and scaling go-to-market teams, Stephanie Friedman has identified a set of steps that any B2B founder can take to build a successful sales organization. This book is that playbooka structured and repeatable methodology for building a high-performing sales function from a company's earliest days. In Built to Grow, Friedman lays out a systematic framework for building and managing a sales organization, from defining the repeatable sales motion and creating a sales playbook to hiring the right salespeople and managing the revenue engine. The book is divided into three phases of startup growth and offers actionable insights and tactics drawn from Friedmans two decades of experience working with successful startups, both as an operator and as a board director and adviser to founders and CEOs. Even if your company is tiny, you need to be preparing for a time when it wont be. Experiment, Build, Scale is the go-to-market field guide for founders looking to scale from $0 to $100 million in annual sales, which often coincides with building the sales team from zero to 100 salespeople. The principles put forward in Built to Grow allow startup founders and CEOs to implement a repeatable and predictable approach to selling their productand, ultimately, building a generational companyfrom day one.