Consumer Behaviour 1
bokomslag Consumer Behaviour
Psykologi & pedagogik

Consumer Behaviour

John O'Shaughnessy

Pocket

939:-

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  • 536 sidor
  • 2012
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
  • Författare: John O'Shaughnessy
  • Format: Pocket/Paperback
  • ISBN: 9781137003768
  • Språk: Engelska
  • Antal sidor: 536
  • Utgivningsdatum: 2012-12-04
  • Förlag: Red Globe Press

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