Why People Buy 1
bokomslag Why People Buy
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Why People Buy

John O'Shaughnessy

Pocket

2379:-

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  • 208 sidor
  • 1990
Aimed at marketing managers, this text provides an original approach to understanding and studying the consumer, and details a way of identifying the goals, wants, beliefs, and choices currently motivating consumers.
  • Författare: John O'Shaughnessy
  • Format: Pocket/Paperback
  • ISBN: 9780195040876
  • Språk: Engelska
  • Antal sidor: 208
  • Utgivningsdatum: 1990-04-01
  • Förlag: OUP USA

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