Kommande
Psykologi & pedagogik
Handbook of Consumer Psychology
Curtis P Haugtvedt • Paul M Herr • Frank R Kardes
Inbunden
2339:-
Andra format:
- Inbunden 2389:-
- Pocket/Paperback 1519:-
The revision of this book contains an updated collection of chapters written by the world's leading researchers in the field of consumer psychology. The Handbook presents a comprehensive overview of latest developments and trends, and includes sections on social cognition, motivation, and social neuroscience, among others. It is appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
- Format: Inbunden
- ISBN: 9781138124080
- Språk: Engelska
- Antal sidor: 1000
- Utgivningsdatum: 2025-12-31
- Förlag: Routledge