Integrated Marketing Communication 1
bokomslag Integrated Marketing Communication
Samhälle & debatt

Integrated Marketing Communication

Robyn Blakeman

Inbunden

1809:-

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Andra format:

  • 392 sidor
  • 2023
This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
  • Författare: Robyn Blakeman
  • Format: Inbunden
  • ISBN: 9781538176320
  • Språk: Engelska
  • Antal sidor: 392
  • Utgivningsdatum: 2023-07-18
  • Förlag: Rowman & Littlefield

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