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This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
- Format: Pocket/Paperback
- ISBN: 9781538176337
- Språk: Engelska
- Antal sidor: 392
- Utgivningsdatum: 2023-06-22
- Förlag: Rowman & Littlefield