Samhälle & debatt
Integriertes Marketing-, Vertriebs- Und Kundenmanagement
Richard Hofmaier
Inbunden
729:-
Uppskattad leveranstid 7-12 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the BtB market.
- Illustratör: 50 Schwarz-Weiß-Tabellen 89 Schwarz-Weiß-Abbildungen
- Format: Inbunden
- ISBN: 9783110354294
- Språk: Tyska
- Antal sidor: 220
- Utgivningsdatum: 2014-03-31
- Förlag: de Gruyter Oldenbourg