209:-
Uppskattad leveranstid 5-10 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
- Illustratör: figures black & white illustrations
- Format: Pocket/Paperback
- ISBN: 9781841124711
- Språk: Engelska
- Antal sidor: 368
- Utgivningsdatum: 2004-08-01
- Förlag: Capstone Publishing Ltd