bokomslag Marketing and Smart Technologies

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Inbunden 4239:-

805 sidor
2024

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1-3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Författare: José Luís Reis, Marc K Peter, José Antonio Varela González, Zorica Bogdanovi?
Format: Pocket/Paperback
ISBN: 9789811991011
Språk: Engelska
Antal sidor: 805
Utgivningsdatum: 2024-05-13
Förlag: Springer Verlag, Singapore