Data & IT

Marketing and Smart Technologies

Jos Lus Reis • Marc K Peter • Ricardo Cayolla • Zorica Bogdanovi

Pocket

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739 sidor
2023

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 24, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Författare: Jos Lus Reis, Marc K Peter, Ricardo Cayolla, Zorica Bogdanovi
Format: Pocket/Paperback
ISBN: 9789811692741
Språk: Engelska
Antal sidor: 739
Utgivningsdatum: 2023-03-16
Förlag: Springer Verlag, Singapore