bokomslag Marketing and Smart Technologies

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805 sidor
2023

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 13, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Författare: Jos Lus Reis, Marc K Peter, Jos Antonio Varela Gonzlez, Zorica Bogdanovi
Format: Inbunden
ISBN: 9789811990984
Språk: Engelska
Antal sidor: 805
Utgivningsdatum: 2023-05-12
Förlag: Springer Verlag, Singapore