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Scenario Planning and Tourism Futures

Albert Postma • Stefan Hartman • Ian Yeoman

Pocket

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258 sidor
2024

This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. It provides an overview of the theoretical development of scenario planning, describes the scenario planning method and puts it into the context of strategic foresight. A variety of scenario planning and futures case studies are presented which demonstrate how scenario planning is used and deployed. Each case study is drawn from the European Tourism Futures Institutes 12 years of practice, emphasising the different stages of the scenario planning method, and includes learning points and discussion questions to help readers understand key concepts, theories and applications.

Författare: Albert Postma, Stefan Hartman, Ian Yeoman
Format: Pocket/Paperback
ISBN: 9781845418861
Språk: Engelska
Antal sidor: 258
Utgivningsdatum: 2024-12-10
Förlag: Channel View Publications