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This academic study examines the practices of strategic planning and the implementation and use of strategic corporate planning instruments in the new SME. In addition, it develops a model for strategic planning specifically designed to improve the performance of new SMEs and to increase their chances for success.
- Format: Pocket/Paperback
- ISBN: 9783110578553
- Språk: Tyska
- Antal sidor: 286
- Utgivningsdatum: 2017-11-07
- Förlag: de Gruyter Oldenbourg