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Why Marketing to Women Doesn't Work

Name: Why Marketing to Women Doesn't Work
Price: 579 SEK
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Author: J Darroch
ISBN: 9781137358165

J Darroch

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231 sidor
2014

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

Författare: J Darroch
Illustratör: 231 p XXII
Format: Inbunden
ISBN: 9781137358165
Språk: Engelska
Antal sidor: 231
Utgivningsdatum: 2014-07-02
Förlag: Palgrave Macmillan