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Why Marketing to Women Doesn't Work

Name: Why Marketing to Women Doesn't Work
Price: 419 SEK
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Author: J Darroch
ISBN: 9781349471034

J Darroch

Pocket

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231 sidor
2014

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

Författare: J Darroch
Illustratör: 231 p XXII
Format: Pocket/Paperback
ISBN: 9781349471034
Språk: Engelska
Antal sidor: 231
Utgivningsdatum: 2014-01-01
Förlag: Palgrave Macmillan