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The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
- Illustratör: 318 p XXI
- Format: Inbunden
- ISBN: 9781137366771
- Språk: Engelska
- Antal sidor: 318
- Utgivningsdatum: 2014-03-21
- Förlag: Palgrave Macmillan