Marketing Decision Making and the Management of Pricing 1

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Marketing Decision Making and the Management of Pricing

Name: Marketing Decision Making and the Management of Pricing
Price: 3219 SEK
Availability: InStock
Author: Rajagopal
ISBN: 9781466640948

Rajagopal

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358 sidor
2013

Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Författare: Rajagopal
Format: Inbunden
ISBN: 9781466640948
Språk: Engelska
Antal sidor: 358
Utgivningsdatum: 2013-05-30
Förlag: Idea Group,U.S.