Understanding Consumer Behavior and Consumption Experience 1

Samhälle & debatt

Understanding Consumer Behavior and Consumption Experience

Rajagopal • Raquel Castao

Inbunden

3289:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 7-12 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

223 sidor
2015

Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a companys accomplishments can quickly become failures. Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.

Författare: Rajagopal, Raquel Castao
Format: Inbunden
ISBN: 9781466675186
Språk: Engelska
Antal sidor: 223
Utgivningsdatum: 2015-01-30
Förlag: Idea Group,U.S.