Systems Thinking and Process Dynamics for Marketing Systems 1

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Systems Thinking and Process Dynamics for Marketing Systems

Name: Systems Thinking and Process Dynamics for Marketing Systems
Price: 3209 SEK
Availability: InStock
Author: Rajagopal
ISBN: 9781466609693

Rajagopal

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345 sidor
2012

Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

Författare: Rajagopal
Format: Inbunden
ISBN: 9781466609693
Språk: Engelska
Antal sidor: 345
Utgivningsdatum: 2012-04-30
Förlag: Idea Group,U.S.