bokomslag Systems Thinking and Process Dynamics for Marketing Systems
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Systems Thinking and Process Dynamics for Marketing Systems

Rajagopal

Inbunden

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  • 345 sidor
  • 2012
Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
  • Författare: Rajagopal
  • Format: Inbunden
  • ISBN: 9781466609693
  • Språk: Engelska
  • Antal sidor: 345
  • Utgivningsdatum: 2012-04-30
  • Förlag: Idea Group,U.S.