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Textbooks of business administration often concentrate on manufacturing operations, thereby neglecting other sectors. By contrast, this textbook primarily focuses on business administration in the service industries. The shift in focus opens a "very refreshing" new perspective and gives the reader a good foundation of knowledge and a useful theoretical framework.
- Format: Pocket/Paperback
- ISBN: 9783486720686
- Språk: Tyska
- Antal sidor: 517
- Utgivningsdatum: 2015-10-29
- Förlag: de Gruyter Oldenbourg